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Comment by tedmcory77 | Hacker News Reader

Some key things they didn't mention doing:

-Retargeting/Remarketing - Some of your best ROI campaigns will come from these

-Discount Ladders - for customers to nudge over the edge great to use in combination with the retargeting campaigns.

-Abandoned cart email follow ups - No mention of these here. Again, these backend flows will really help profitability.

Ideally you'll break even on those leading awareness/acquisition campaigns using the things others here have said and the retargeting campaigns will be nothing but gravy.

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Abandoned cart email follow ups - No mention of these here. Again, these backend flows will really help profitability.

I know this helps you, but it doesn't help me, as a customer.

If I abandoned your cart, there's a reason for it. Hounding me after I've already decided to take my business elsewhere is only going to make me think even more negatively about your company.

What I would like to see if one of these abandoned cart e-mails genuinely ask me why I abandoned the cart. Did I take my business to a specific competitor? Were the prices not competitive? Did I just get too busy and I'll finish later?

Show a little concern for your customers. Pestering them isn't good long-term business.

We have a drip campaign running where we ask users why they didn't activate, etc. The reply rates are pretty low on those. Any idea of a higher-reply-rate channel to ask folks why they didn't sign up/activate/purchase?

You're using the wrong metric. Think quality of data, not quantity.

People who don't reply are already done with your brand. People who do reply are willing to give you a second chance, and are 100x more valuable than any reply rate would indicate.

I mean, we do process those requests individually. I just thought you might have some hints to get higher quantities.

We don't have an "abandoned cart" case (when users bounce, retargeting to every user seems a bad idea)

We ran retargeting campaigns for those who signed up but didn't make a purchase. However, the problem was rooted in activating within a platform (uploading at least one file).

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