Because it's a literal hardware limitation. The device is built in a way that requires a wake word before any recording can possibly happen, thanks to it being built with 2 separate control boards. If they ended up maybe changing the wakeword to "the", then maybe they could "silently" listen to everything, but that would be caught pretty quick because the device would be "lit up" constantly (another _hardware_ thing), or someone would notice that it no longer responds to "Alexa" or "Google".
Seriously, a lot of people on HN need to do their damn homework about these devices before declaring them to be something they have been proven not to be. Packet sniffing and hardware inspection both instantly disprove all these conspiracy-theory nonsense claims that these devices are recording your every word.