I realize that the idea of “Commoditizing Your Complements” has gained new life lately on HN, but let’s give credit where it’s due - Joel Spolsky in 2002.
https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/
https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/
Roku sells hardware, but the CEO has said in no uncertain terms that their core product is aggregating user data to sell to advertisers. That they don’t consider themselves a hardware company.
IBM was also big into open source to sell mainframes and services.
If Albert Einstein had a blog post about relativity, I would rather read that than someone’s interpretation....