It's impressive how the writers and designers of this piece have worked together to produce something that goes beyond what's possible in a static medium like paper.
From what I understand of the history of the motion picture, the earliest directors basically filmed stage plays. It wasn't until directors like Griffith and Eisenstein edited movies in new ways -- creating a film grammar that we take for granted today -- that the medium reached its full potential.
We're a couple of decades into the Web, but I think we haven't yet found our Griffith and Eisenstein.