At the same time, this article seems to be a bit down on AI itself, and part of their message is that AI doesn't provide "relevant and competent" solutions to problems. It also sounds like they are writing off real work (both in industry and academia) focusing on real ethical concerns with AI and what can be done to address them (e.g., the FAT* conference, a growing number of sessions on fairness, privacy, and other related topics at NeurIPS and ICML, etc).
I think the most important issue is educating the general public about AI and giving them familiarity with what types of things are automatable, what things can be learned from their data, where and how AI is being used in the real world currently, etc. A big part of this is to have the mainstream media be a bit more self-guided.
A final thought: one of the suggestions from the Reuter's article is that we should hear more from scientists and activists in the media. This seems a bit troubling to me, since in ML and AI research there are very strong ties between academia and industry (and often people move fairly freely between the two). I'm not sure we would hear a significantly different narrative if we talked to researchers in academia...