You naively conflate "not biting" with "having no teeth".
Amazon forces all workers to sign non-competes. They only sue those who piss them off. Granted, a small minority. But that minority suffers a harrowing ordeal, typically losing their new job and their ability to work.
You better believe the rest are kept in line by the mere threat of such lawsuit, and the courts have enforced the non-compete in the cases Amazon did take legal action.