1) to isolate the turntable from floor vibrations. Walking or stomping nearby, or even closing a door, can be picked up and amplified as a rather unpleasant booming low-frequency sound. And jumping hard enough nearby can even make the needle skip.
and possibly
2) to eliminate the mechanical motors and thereby another source of noise or interference. All while possibly achieving better or more consistent control of rotation speed?
So, why are any such claims so scrupulously avoided? Because it doesn't accomplish either of those things? Because their experience with phonographs is so shallow they don't even know those issues people might care about? It's weird...