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I suppose investors are brand names when you get down to it. Ever notice how movie previews always begin with "from the producer/writer/director of <popular movie x>"? Same thing here.

I'm curious why serial entrepreneurs don't get the same credit though. Perhaps investors just invest in more companies than serial entrepreneurs start.

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The importance of the <popular movie person> mentioned in the movie preview is directly proportional to how good the movie is going to be. e.g., "From the director of Avatar..." is probably going to be a good movie. "From the sound editor of Forrest Gump" doesn't have quite the same chances.

I can't recall what movie it was, but I once saw a trailer that touted itself as "from the company that distributed <not very good movie>." The movie proved to be terrible.

My impression is that serial entrepreneurs do get such credit, c.f. Jim Clark in the Netscape days

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