I wasn't previously aware of this website, but after reading the article and noticing its rather brash style I decided to take a look at the front page. Several headlines stand out to me, including "Wrinkled, white, and wrong — this is the face of the Democratic party", "Black lives matter, until they’re ended by black people", and "Project Fact: how scared should we really be of a no-deal Brexit?", as well as a few statements seemingly designed to emphasize the racial and social undertones of various national debates. An admittedly cursory skim of these articles leaves the impression that the site's theme is low-key outrage generation and the propagation of divisive talking points that tend in a somewhat novel rightward direction.
Although I agree with the premise of the featured article, I have to wonder if this site's intent is actually aligned with the notion of a harmonic western social order incorporating political cooperation and tolerance for diversity of thought and belief, or if it is yet another low-key radicalization / division vector designed to appeal to those who are too intelligent, educated, naturally docile, or otherwise moderate to be swayed by the more extreme purveyors of discord such as Brietbart, etc. In other words, the site seems to be right on the edge of dog-whistling without actually going over that line, and my instinct is to not upvote articles sourced from it.