Your first line is quasi legal, and everyone agrees is bad. But no one calls it out. ( because even mighty new york times uses data brokers.. )

The other is literally how all advertising has ever worked! ( yes, cable TV was targeting you ). Yes, placing an ad in a certain location is also targeting. It's not inherently bad, it can be abused though.

The implied "please oh save us facebook", is well, WTH. Should we stop all political advertisement? should we prevent outside money in local elections? should we prevent foreigners from advertising in a different country? These are all great questions. But no one has ever had the right answers.

We're crucifying a company because they amplified society. We are asking them to solve societies evils. We are not focusing on the actual evil itself. ( sorry for the rant, but you went on one too :-P )