Companies are companies, they don't "care" about privacy, or anything at all. Google, Apple, Facebook, they're all in this for the money. And that is fine.
The sooner we realize that, the better.
Take the Google/China situation. If Google entered China and handed over all info on Chinese users to the government, it would be doing exactly the same that Apple does now.
Just like other companies, Apple cares more about profits than privacy, so it will operate in China for the profits, even if it has to infringe on the privacy of every single user there.
You enjoy using iMessages on your android phone and Linux laptop do you?
Yeah, yeah, it’s different. Except that it’s the same in the areas in which each competes. There’s plenty of examples of Apple freezing out others from a market.