It's a false equivalency. Having high prices advertised transparently is not the same as what Unity has done.
Besides, Unity clearly stated that Improbable knew about their TOS violation for at least half a year and Unity's reasoning also makes some sense, as Improbable is bundling Unity's SDK in their product. Problem is, that it's too late now because Improbable blew this up from their perspective omitting important information about what was actually going on.
As an analogy, I have the right to live anywhere I want in my country (where I live is a free choice), that doesn’t mean I can afford to actually do so.
Saying that Unity is wrong because they have complex licensing is just as misguided as saying that Epic is wrong because they charge royalties. Should Unity invest $25 million into a fund for "royalty-free game engines"?
I also didn’t say Unity is in the wrong, necessarily.
That's a bit dishonest, when they say "you need an additional license" for cloud platforms they mean a custom license that has to be directly negotiated with Unity, it not just something you can click and buy; meaning no transparency and pretty much a closed door.
Until we know more I'm hitting the popcorn.