Snark aside, PUBG built a little on the battle royale formula. Fortnite built a little on the battle royale formula. Both Bluehole and Epic Games were madly successful. Maybe PUBG would've done even better had Fortnite BR not done so well as a free to play experience. But it could've also done better if it wasn't a buggy mess for like an entire year after launch, one that costs $20 and never seems to be on sale.
There's a reason gameplay mechanics aren't copyrightable. This is how game design evolves. I'd hate to live in the world where ID software permanently owned the rights for making first person shooting games.
One could certainly argue there is some conflict of interest in that Epic Games has a conflict of interest because they licensed their engine to Bluehole. But Unreal Engine is a fairly popular game engine, and I think it's unreasonable for them to not be able to be inspired by games written on their game engine.
Wasn't there a problematic patent on The Incredible Machine that kind of killed that genre for a while?
Although Jeff Tunnel was really pissed off by it, which as a fan of TIM growing up makes me very happy.
https://patents.google.com/patent/US5577185A/en https://youtu.be/vXb30FDJqB0?t=393
You can't copyright a game mode, and PUBG took lots of aspects from others too.
https://www.forbes.com/sites/insertcoin/2017/09/22/pubg-deve...
And also Epic themselves stated Fortnite was their "own version" of "Battle Royale games like PUBG"
https://blog.us.playstation.com/2017/09/12/fortnite-battle-r...
I've played Fornite. I've played Fornite BR (at release). They were obviously a clone. What is Fornite now is something drastically different.
Anyone who doesn't call Fornite a clone of PUBG obviously only started playing Fornite BR and Fornite BR alone much later.
Bluehole squandered part of their momentum by failing to continually rebase and track UE4 improvements that were made specifically for them. Allowed hackers to take over the game, and then cried foul when their player base dropped.
Also people seem to forget that H1Z1 had a royale mode before PUBG existed. ARMA 2 also had a mod, made by the same creator, who based the idea off of a movie of the same name.
If a company goes to Unity, they'll have to be careful that at any time they'll may remove your right to distribute your own game binaries. They don't even need to clone anything!