Right, but if priced appropriately this could really penetrate the men's market more than foundation or concealer ever could.

The difference is that it mixes three different color pigments in real time based on what the camera sees. You'd have to be a professional makeup artist to do that. The poster below you is right -- this is a big deal for men! ('Cause we ain't doin' all that.)

I wonder if that's why both of the CES demos show guys.