I'm sure you remember this quote then: "a community who gets its laughs by pretending to be idiots will eventually be surrounded by idiots who think they are in good company"
This explains SO much of not just 4chan sub-groups, but a lot of internet groups, and I honestly don't think older generations can't think like this. Ironic humor doesn't occur to them; they take it all at face value. Unfortunately ideas spread on 4chan and elsewhere stop becoming memes and start becoming someones reality.
There's no better example of this than Facebook. A graveyard of dead, crappy, overused memes, and younger generations are not using Facebook anymore, it's older generations now.