Let's say for example, you are not racist, nor sexist, but you also do not subscribe to the "positive discrimination" (oxymoron) bullshit, and instead of hiring people to meet diversity quotas, you hire people purely based on their fitness for the role you are hiring for.
When you reject certain "unprivileged" individuals because others are more fit for the role, they take a disliking to you and falsely label you as racist for this decision. The hoards of do-gooder SJWs rally behind them and wrongly damage the reputation of your company based on a completely false testimony.
Who are the shitty people here?
Also, when you classify people based on their skin colour (white), and then use this to make a sweeping generalization, this is called racism. Your hypocrisy is offensive.