Many of these folks don’t even really understand how the Windows UI motif works, they’ve just memorized enough procedures to get stuff done on it.
I also suspect that many of those artfully worded and subtly manipulative email forwards of the late 90s and 2000s May have been Russian psyops experimenting with viral information. They were always just a little too clever and effective while trying to look colloquial and organic, and I always suspected it was some PR outfit somewhere cranking them out, but could never divine a reason for the non-political ones. But maybe it was psyops testing and learning techniques in a long game just coming to light now.