The trouble with this analysis is that the 1.0 iPod wasn't "rudimentary", it was simple. Likewise the original iPhone, which was so rudimentary that a year later, the only competitive devices looked just like it.

If you're going to ship a great product and then improve on it at a terrifying pace, then yes, your original version is going to look dated pretty quickly. But using Apple as his exemplar gives weirdly short shrift to the incidental detail of first shipping a great product, regardless of how it looks in hindsight.