I've always dismissed her stuff as one of those pseudo-spiritual neo-philosophies that mix a bit of Eastern wisdom with platitudes and sell it to affluent Westerners in search of meaning.

Talk about Baader-Meinhof effect: Just yesterday I spontaneously picked up the book on Kindle, and I'm blown away.

It is so much more. Yes, there is a lot of marketing behind it, of course. But I also sense an honesty in it that has already semi-convinced me to actually do it!

And just a second ago I peeked into the Google Talk video and saw that she doesn't speak English? If this was a marketing stunt, she would have learned English (or the publisher would have found another figurehead).

I actually admire Marie Kondo quite a bit.