Or, it could just be another "Gee Whiz!" article entirely based on concept art. Come on, we've been seeing this kind of rubbish from aerospace companies for nigh on 60 years. Except for winglets, commercial air transport looks almost exactly like it did in 1960.
Between Boeing and the FAA, there's no other constituency, so unless this does something for Boeing or the FAA, it ain't gonna happen.