It's a pity in my opinion. But I understand magazine business is hard and you cannot give an alternative ad free format, more expensive, in kiosks.
Imagine, when buying your groceries, you had to pay half cash, half by prostituting yourself. Nobody would want that.
Though, prostitution is a valid funding model, as sex workers earn a living with it.
To extend the metaphor, I see advertising as some kind of prostitution for my brain. I do not want that for my brain.