This looks like a Swiss Army-knife of "Social Media" functions which, by the way, happens to have a web browser attached. As computing is slowly moving to the pocket, I see discrete cooperative components as more of a solution than an uber desktop umbrella with tiny embedded dedicated functions. But take my opinion with a grain of salt since I actively limit my "Social Media" foot print.
I've actually found myself moving in the opposite direction of integrating the social media stuffs. Now I visit the sites if I want to check up on things or post something. Requires more effort but that keeps me from wasting too much time with it.