Ahh, I came to this thread far too late, but hopefully this won't be missed. In 1980 The Yankee Group (a tech consultancy) reached out to my dad to help them understand how Sears could respond to the growing tech phenomenon. For reasons too long to get into, Gates and my pops (a Canadian) knew each other and were even both covered in The Intelligent Machines Journal out of Palo Alto in the same issue during the waning days of the '70s.

So my father and these Yankees told Gates that Microsoft should meet with these clueless Sears guys, since they'd probably move a number of computers over the next couple years and it would be helpful for them to think "Computers? Microsoft." So he begrudgingly did.

In the meeting someone brought up investment and Gates said they could have 20% for $8m. You never know how all these things go. Sometimes someone you never heard of tells you something true and your relative position stops you from seeing it.