I wish they would release this into the supermarkets sooner than the end of the year though. I would love to include this in my weekly dinner options at home. I am not a vegetarian but I do like to mix things up and this will help to make one more dinner at home a veggie version.

The price is the key part right now. Hopefully they can scale this fast and reduce the prices. My guess is that they are doing a controlled release to ensure a better chance of success for the product. Early feedbacks should help to correct issues.