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Hey op, my 2¢: just mute them, everywhere. Duplicate the audio stream, detect ads, use that to mute the volume of whatever is playing the ads.

It's what I do on adblockradio.com/player

I am currently working on Sonos / Google Home / Amazon Alexa

> Sonos / Google Home / Amazon Alexa

Interesting, are you planning to mute Sonos/Home/Alexa by analyzing it's audio output stream? If so: do you plan to use the devices audio controls?

Are you planning on using the Sonos/Home/Alexa microphone for detection of other sources?

I plan to "man in the middle" the HTTP stream.

It would be cool to have a bluetooth speaker that has an embedded ad blocker (muting or e.g. replacing the audio by favorite songs).

What would be your psychological price point for such a product?

At most 1.5 times the price of a conventional speaker.