How to make sure your talk doesn't suck (2011) [pdf]
damtp.cam.ac.uk
damtp.cam.ac.uk
People who are nervous or give public talks only rarely will regularly fall into this trap. I think it's related to self-handicapping in presentations, but is distinct, and I have not seen it mentioned in looking at a few "presentation pitfalls" articles.
He instead advocates that you write in "classic style", which is basically talking about X, as you say. There is something in the world, and I am going to show it through words.
He also talks about the "academic style" of writing, and has some funny examples of it. One big part of that is obscuring the prose so that you can never be proven wrong.
I of course have no clue how to tell if your process story is actually good.
As for this, the bit about never going over time is incredibly valuable advice, and one I /still/ see regularly ignored, often flagrantly, in Physics seminars.
I've been horrified on occasion subsequently to see students thrown in completely cold to give important talks, including at major international meetings.
Suggestions For Giving Talks - Robert Geroch (Enrico Fermi Institute)
Design slides to work without a pointer. If you can't, use a magnified mouse pointer.