Lehman Bros news broke around September 2008. The stock market didn't reach its lowest lows until March of 2009.
Losing 45% in 3 months is a failure. Maybe not a catastrophic one, but whoever was recommending buying apple in September 2018 is now revealed as having literally zero idea of what they're talking about.
I always feel bad for anyone who trusts institutional advice and buys stocks at all time highs.