“…itself…and hence the very meaning of life itselfish bastard, I'll kick him… selfish…” Here there is a motif “itself” and there is a motif “selfish”. Note that one occurrence of each motif appears overlapping in “itselfish”. --- Now for the first case: “….soihsehihrhewCOMICOMICireoqiwwherhqwe…”
Here we have a motif “COMIC”, but they share a letter, the central ‘C’. We can allow motifs to share more letters, but they cannot share ALL letters, that would be a trivial match.
The matrix profile has a simple parameter (the exclusion zone) that lets you control how much overlap you want to allow.