The printing press was subsidized by the Catholic Church as a way of reducing costs and increasing spread of their primary asset: the Bible.
They didn't realize this would drive down startup costs of presses by creating more press techniques and technicians looking to acquire new customers. With Church backing, the bar-to-entry for spreading information dropped until anyone could spread information, including anti-Church factions such as the Protestants. This did not end up well for the Church.
The same is true for America, their obsession with spreading democracy, and the transistor AKA the American Printing Press.
Once information propagation becomes cheap, noise floods everything, and trolling is the only effective way to create lasting context.