The Paul brothers really give me the creeps. I'm old (50+) and don't understand them. My hipness crapped out around the time of Jackass on MTV, and this feels like the rich grandchild of that moment, except now they are entirely focused on money.

Same goes for PewDiePie. Who the hell sits down to actually watch him? I tried watching all three, and clearly I'm not their target.

The fame and influence they wield, is it more or less nefarious than using celebs to market pre 00's? It feels more so to me.

I finally understand the cultural gap my grandparents must have felt when I played my Atari 2600 all day and they just shook their heads.