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I'm ever so slightly optimistic in this regard. As soon as we see a few GDPR-related penalties assessed, the risk-reward calculation will change drastically.

According to their 2017 annual report [1], Marriot had $22.9bn in worldwide revenue. A 4% penalty on that would be $900M.

[1] https://marriott.gcs-web.com/static-files/057a8e1a-a5c5-4c20...

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I read that there was some kind of grace period involving GDPR penalties. Has the EU handed out any fines yet, or is it still letting companies adjust?

Yes, the first case is done: https://www.welivesecurity.com/2018/11/27/german-chat-site-f...

The question is probably if it is state of the art to encrypt passport numbers. If yes, then Marriot could be fine with a similiar argument of "the company knowingly violated its duty to ensure data security".

> I read that there was some kind of grace period involving GDPR penalties.

the grace period started two years ago until may 2018...

people seem to forget that the GDPR was technically already a law in 2016, it was just not enforced.

I've seen employees demonstrating every day for months in front of the Marriott in San Francisco. Didn't think they were doing that good.

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