"There would be no Uber and Lyft without the iPhone (and later the Android version), no Tinder, no Spotify" > This is clearly an exaggeration. Iphone clearly had an impact on design and smartphone apps, but they did not invented it. They made it easier to install apps and monetize them. And invested a lot in marketing. Apple strongest competitive advantage is their ability to make people pay and it seems to have reach its limit because you cannot ask people to pay more than 1000 USD for a phone when more competitors have similar products costing half.