Whereas Tesla drivers are probably seen as rich people from out-of-town in a lot of places (because they are rich people from out-of-town.)
Having grown up in a place where people drove pickup trucks for real (as in not purely symbolic) reasons, I can tell you from experience that the trucks in that photo are status symbols in exactly the same way a Tesla is. The idea that this is about "rich people" is pretty far off the mark. It's about totally empty cultural signifiers and nothing else.
I'm from a small town, and there's a small number of people in town that own expensive cars (A Lotus and Lamborghini come to mind), as well as a number of affluent residents that own Teslas.
And it doesn't surprise me at all that those that love their lifted pickups don't like the Tesla owners. Even though though it seems silly to say your $30K - $50K truck with $10K+ of lift kits, tires and engine/exhaust mods is somehow morally superior to someone's $50K Tesla.
https://www.caranddriver.com/lotus
I guess whether or not that's "expensive" depends on your financial situation.
The Elise was cheaper, in the $60K range, but unlike a $100K Tesla, most people aren't going to use a $60K or $100K Lotus as a daily driver, it's more of a weekend toy.