Yes, eduOrbit's audience is primarily school administrators.
I have braced myself up for enterprise'y' sales cycles, but one small advantage I might have is that am based in India. I personally see a huge opportunity in making a dent with educational institutes here that have not adopted technology too much and the enterprise 'rot' has not settled in them yet. Of course, that brings in another set of challenges, but hey I don't wanna die wandering without giving it a shot.
Thanks a lot for your comments. Really appreciate them.