So... the plain browser experience is okay, but nothing out of the ordinary... I'm not feeling the "social" aspect of it all yet, except for highly sub-par Facebook & Twitter feeds on that right sidebar. And those are too crammed and cluttered to provide a good experience.
I don't want to just use this as a Chrome substitute simple because if I ignore the extra features, it feels essentially the same... I'm not going to give a company so much in terms of data on my activities & potential revenue for so little added value in exchange.
I want to "get" this. But I haven't had my ah-ha moment yet. Will keep trying a bit longer though...