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The US optical market seems bizarrely uncompetitive. Here in the UK, you can buy good quality prescription glasses online or in-store for less than $60. You can get a serviceable pair for as little as $25. Warby Parker's pricing simply wouldn't make an impact over here.

https://www.specsavers.co.uk/glasses/all-glasses?esp_categor...

https://www.glassesdirect.co.uk/gender/male/price/19:59/?pag...

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There used to be a popular video going around about how one company owns 80% of the market, but that number is somewhat inflated.

https://www.snopes.com/fact-check/does-luxottica-own-80-of-t...

I've gotten prescription pairs for $12 before in the US. See other online services listed here such as Zenni Optical. Warby Parker is one of the most expensive among the non-traditional glasses producers.

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