So everyone hates car dealerships. But we need to test drive vehicles (or physically look at them). Right now car demos are linked to buying, and therefore the dealership.
What if there was a business that ONLY did car demos? You go in, and there's a row of SUVs from all the major manufacturers.
This saves you from driving all over town for the different dealership, and because they aren't selling you vehicles it is a no-pressure situation.
I'd pay money for this. But people are cheap and I doubt it would work as a concept, unless buying cars online became the norm.