RockMelt Unveils a Web Browser for the Facebook Era

So, uh, what component of this browser isn't already addressed in a Firefox plug-in? I doubt it has things like performance increases that would make me choose it over, say, Chrome when I need to go faster than FF.

If its intended audience is less tech-savvy folks, I think they'll have a hard time getting them to even try something that's not IE.

This is different than Flock (which was a failure) how?

To be pithy — Flock was for nerds (Del.icio.us users); RockMelt is for people (Facebook users).

Not convinced they’ll catch on, but at least their target market is bigger, no?

Neither is a particularly good idea. People find the current tools perfectly adequate, and as 3/4 of them tell me "I use the big E" or "the red fox" when asking what browser they're using, I doubt this is going to gain much traction.

almost as underwhelming as what it turns out kiha is doing