I would like that people were more explicit in why they despise ads. For me it is because they are unsecure, often outside the control of the site owner and heavily rely on tracking.
For a long time my impression of Mozilla is that they are trying to "sanitize" ads on the web by experimenting on advertisements that are non-tracking by design.
(this does not cover cliqz, I never found a good reason for that and honestly think they should be more transparent about it or cancel it)
Clearly we see that Mozilla has no interest in being an holy warrior against advertisements, but as said above ads can work while respecting privacy.
> How do we take back user privacy when the world's computing window becomes poisoned by those impassioned for money? It is deplorable behavior.
non-profit or for-profit every company still needs money to keep existing