I just checked the Google homepage, and even the New Year's Eve Google Doodle currently being shown is a good ol' GIF, rather than a modern format such as WebP. And this is with me using a desktop Chrome browser that definitively supports WebP.
> Like many things, the costs of switching image formats are definite, but the benefits are questionable.
One easy way to get some of the benefits without incurring the switching costs is to leverage Cloudflare Polish[1]. I've used it at a few places, and have had good experiences. Although the majority of gains came from optimizing images that were poorly optimized to begin with, rather than the incremental improvements that occurred from enabling WebP support.
[1] https://support.cloudflare.com/hc/en-us/articles/36000060737...