Does AI make strong tech companies stronger?
ben-evans.com
ben-evans.com
Not only are the low hanging ideas saturated (ie website monitoring, brand monitoring, fitness apps), but the bigger ideas require a lot of data, and the big tech companies have the clear advantage.
Today, the web stack is much more accessible, and accessible to a much larger group of people. Indeed, a non-trivial number of its parts are relatively automated (e.g. Weebly). In 1995, it was only accessible to a much smaller group of people. Mobile app development will soon reach the same point. And yet, there are plenty of new technologies and ecosystems - to learn and creatively generate something from - that are inaccessible to people in the same way the web was in 1995.
Experiment until you find something people want that has a promising business model and tech model design. If you get traction, don't take investment from just anyone (I'm reminded of Amazon's VC arm working with Amazon to copy a portfolio companies' product, which then buried that startup). Etc. Etc. There are plenty of other early-stage strategic heuristics you can utilize to your advantage.
Perceived weaknesses or disadvantages can be the other-side of an actual strength or advantage.
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I want to emphasize this point more: often times, the lack of resources (whether financial, intellectual, etc.) is the setting of a creative breakthrough that generates the successful business model and tech model.
Basically, the most successful companies are the ones that can learn the fastest and apply that learning the fastest. Companies that already have lots of customers and data will be able to learn much faster (i.e. "get to statistical significance much faster") than those that don't.
We can only hope that the inevitable revolutions to come will not be crushed by the all-seeing AI surveillance and AI-powered robot armies of our wealthy overlords before they even get a chance to become a threat to them.
Supreme Leader Xi of China is certainly hoping that this will be the outcome of the government's aggressive investment in AI technologies.
And looking beyond the private sector, the largest governments and nations with data, people and scale will stand to benefit most as well.
However, don't underestimate that AI/ML could be a secular growth over twenty+ years. From that perspective, marginal (but constant) growth could result from widespread adoption of these methods (with tweaks) to new markets.
A VC should necessarily take a relatively long perspective,so your two viewpoints are not necessarily irreconcilable.
And that's the big guys. A couple of years ago, this article might have said that MasterCard and Visa have all the spending data... But then Paribus proved that a scrappy startup with a free service could get tens of millions of people to share all their online receipts in record time, and give Capital One a great way of catching up through acquisition. That's not an equivalent dataset, but it's good enough for a lot of applications.
I definitely think proprietary data exists, and that companies will benefit be exploiting it with ML. But they should be very careful about assuming their data will uniquely cover an industry, or even a wide swathe of applications, for long. And they might not have to simply leverage ML, but actually reorganize their business around what can remain unique about their data (like they do about every other asset).
And for VCs evaluating new data-oriented startups, I wonder if they will need new thinking about the time horizon on which investment pays off. Once an application for a new data asset proves valuable, it may turn out to be much more replicable than expected.
this.
I am advocating the idea of a "programmable company" that is the end point of automation - where once you find product market fit the rest is automated - perhaps a better phrase is market / data fit
1. Statisticians are substitutes for data. You don't necessarily need new / more data if you have a statistician.
2. Data often contains a lot of redundant information. Big data may simply be duplicative.
Human statisticians can apply a variety of mathematical tools to fit different situations. ML systems tend to be more like one-trick ponies.