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As far as I can tell, no such tickets were ever sold [1]. There was a "First Moon Flights" Club that they ran that had about 100K members, but that was free.

[1] https://history.stackexchange.com/questions/9656/how-much-di...

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Well, I stand corrected. Coverage in the January 9, 1969 New York Times (page 94), and the July 21, 1969 issue (page 52), does indicate that nobody paid to get on the waiting list at Pan Am and TWA, but the estimated one-way(!) fare would be $14,000 in 1969 dollars (based on a then-current 6-cents-per-mile cost for airline travel). Interesting that both these airlines failed, and both were particularly oriented toward international travel.

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