Chevrolet Bolt EV Sales Tank 41 Percent in Q3 2018

Classic innovator's dilemma at play here.

Bolt was a decent, but not that great, EV that was being sold at a significant loss in order to stop the Tesla Model 3 hype. However, GM obviously didn't intend to sell hundreds of thousands or millions of them, because that would've meant billions in losses.

The second issue is the same as always that EV makers other than Tesla will continue to experience - dealers have no interest in trying too hard to sell EVs (or at all, for that matter). GM and other carmakers continue to underestimate this problem at their own peril. Their "customers" here are actually the dealerships, and these customers have little interest in EVs.