The concentration of covariance matrices is fundamental for most "spectral" methods, in particular spectral clustering. See for instance [2]. People proved and reproved these concentration results a lot of times, but Bourgain's was the earliest with N\log N sample complexity for log concave measures, improving on a result of Lovazs et al. (!!!) More importantly, the method with which he proved this, controlling the concentration by decomposing into bounded and "rarely non-zero" parts is now all around in statistical learning theory. So each time people want to prove uniform law of large numbers and nothing standard works, people try to find a good decomposition.
[1] https://news.ycombinator.com/item?id=17752836 [2] Clustering with Spectral Norm and the k-means Algorithm, Amit Kumar and Ravindran Kannan (Section 6...)