While likely right, that particular entry was more a comedy submission by djb himself, no one is taking pqRSA seriously, the merging of the sig/encryption versions too was itself hilarious and a subtle metajoke about how big the competition is. There's plenty on the line here and govts know it, there's a little bit of a lottery feeling associated with it all.
I do like their honesty about people going after easy targets. The real goal here is breaking some of the big contenders and hopefully more people have a crack.
SIKE and NTRU needs some serious attention/money/cred associated with breaking it