Audio transmission over USB with cheap converters and poorly chosen levels can result in loss of sound quality. I'm pretty sure you can tell the difference between 8 bit, 12 bit, and 16 bit sound. Choosing levels poorly can reduce your resolution.
Also, there are cheap analog to digital converters which use voltage comparison, which basically linearly "search" for the voltage they should be encoding. So those fundamentally do introduce jitter. (Large changes in signal voltage get encoded a bit later than small ones.) I'm sure there are ways that jitter can be introduced the other way around by cheap DACs. However, if you add more bits and increase the sampling speed, those should largely go away.
Devices like DACs also include a small amplifier, and if those aren't properly designed, there can be some distortion introduced there as well.
That said, there are times when people think they hear a difference, and it's woo. There are other times when the difference is real, however. Audio is a real field with some real science and know how behind it. Please don't grant yourself instant superior expertise just because you've read some stuff online.
(On more than one occasion, I've gotten the "all audio is woo" knee-jerk from programmers who were just reacting to hearing the words "frequency response" not knowing what it was, but labeling it as woo. Ironically, they did remember stuff about Fourier transforms. Go figure.)