During college there's no mandatory literature courses anymore but I was exposed to many western work during that time in my spare time. One reason was I was trying hard to learn English. But I can see many people dont have the incentives to read those even if those works are famous even in China. Many STEM college students in China start to prep for studying overseas once they step into college and all they care is GPA + a good Toefl/GRE score (and there are faster ways of getting good scores for those other than reading literature).
I dare to say many of those STEM students become the friends and coworkers you guys have in US today and they probably haven't "wasted" much time on pondering issues outside of STEM fields or getting their own lives to a better place.
Edit: not appearing in literature textbooks doesn't mean it's not famous or popular in mainland China. Haruki Murakami is also a very popular author whose work is not included in textbooks. He has a book called 1Q84 which was very popular and many Chinese got interested in 1984 because of it.