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I think you're really reaching here in describing this as a lie. Their products are unique. They designed them themselves and no one else is manufacturing and selling exactly the same thing. They even have a completely unique feature set (folding + triwheels), which is more than you can say for most products.

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By that measure pretty much every product except the most generic crap is unique, but that word means more than just "slightly different".

Yes, exactly, that's how the word is commonly used, especially in advertising/the marketplace.

Just because you'd prefer others be more stringent with it doesn't mean that everyone else is lying.

Alternatively, sleazy marketing is in no position to define the meaning of words, even if that's most of marketing.

A cable package or car loan does not magically become a GREAT DEAL just because a billboard said so. We're just used to constant lies and aggrandizement in advertising, so all that bullshit looks normal, entirely expected now. It's still bullshit though.

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