Online Tracking: A 1M-site Measurement and Analysis (2016) [pdf]

2016 paper - but still an interesting read. It's a good reminder of the ever-evolving techniques and schemes to track users. Browsers are becoming more and more complex - and this makes way for novel ways to ID users.

- WebRTC: reveals local IP addresses - even if you're behind a VPN

- AudioContext: Allows audio fingerprinting similar to the canvas trick

- Cookie Syncing: always wondered how it worked. Gets around the Same Origin checks - and is the primary way you get served ads across sites

Thank goodness for pi.hole.... I think that is by far the most effective way to cut out the crap you get served on the web...

Link to accompanying website: https://webtransparency.cs.princeton.edu/webcensus/