So you would need a change internationally to copyright law, and then for YouTube to limit the number of viewers to a video (which doesn’t make much business sense).
There are a lot of opinions on how copyright should work, however little understanding of how it actually works.
There are possible tech solutions that could work with the current copyright system. The truth is both big tech and the rights collection societies like the status quo as they both profit off the actual creative works done by others. The actual battle is between who can get the biggest slice.